I always wanted Coke to run a negative ad. Pepsi always runs negative ads against Coke. Sure, it shows a lot of class on Coke's part that they don't respond in kind, but just once, I'd like to see them go after those smug Pepsi bastards.

I had this one idea, where I wanted to a bunch of Coke bottles execute a Pepsi bottle gangland style, or maybe something out of Mulholland Falls. For some reason, that just seems hilarious to me.