It's hard to say if it'll outsell Prime 3. The Wii has had very strong sales, and every Wii owner will most certainly buy Prime 3, so we'll have to wait and see.

If Nintendo markets the hell out of the game, which they may or may not do, the game will sell well with non-gamers. What I mean is, if they push the game as a must-have title, people who have Wiis will buy it, or buy it for their kids, because they want to stay hip, much like how XBox users buy every new version of Madden.

But since Nintendo hasn't aggressively marketed any of its top tier Wii titles yet, I don't expect them to start now. Before and during the Wii launch, I saw more commercials for Red Steel than Legend of Zelda. Hell, I think the only Zelda footge I saw tended to be in console commercials, usually as part of a montage of Wii games.

Strikers and Super Paper Mario didn't get big pushes either.

Nintendo's philosophy seems to be that its top franchises speak for themselves and don't need big advertising campaigns. That's true to an extent... the console's release schedule has been so stilted that pretty much every half-decent game that comes out ends up being a must-buy. But Nintendo can and should do more. They've expanded their userbase far past what it was in the N64 and GCN days and they need to acquaint these new Nintendo gamers with the franchises that the rest of us are already intimately familiar with.

I do.

The commercial played that song "Happy Together" and showed Mario, Pikachu, Donkey Kong, and Yoshi skipping through a field. Then they started fighting.