I like that article a great deal. People need to stop using "turn your brain off" as an argument. Its bothering me a great deal.

The ability to be evenly critical, that is to say to go into a movie without preconceptions, understand the movie on the multiple levels that movies as a medium communicate through, and properly express that opinion as something resembling a valid argument, is lost. People have gotten extra stupid, where they'll declare they like anything cause it has explosions or its cool or whatever. Its as though they have learned to like movies cause they are supposed to like them, if that makes any sense.

I don't know, I value metaphor and language and the formation of raw thoughts into succinct sentences. Or occasionally baroque gilded sentences exploding in a cascade of excessive adverbs and the like. Maybe I'm just bitter that strictly speaking I can't find anyone who wants to engage in this sort of thing, but nevertheless I think the ability to defend and enunciate an opinion in a logical fashion is valuable.

In any case, I'm not fond of making scenes during movies. I think after the movie is fair game, and I don't think I'm going to buy a ticket for anything that's probably not worth watching, but there is no excuse for being a dick. This is a symbolic battle of intellectual vigor versus muddled marketing led ignorance, so the victory must come from civil behavior to of value.