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Tropicana's huge packaging fuckup


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GPFontaine
Joined: Dec 06 2007
Location: Connecticut
PostPosted: Apr 03 2009 11:49 am Reply with quote Back to top

Apparently when Tropicana made the decision to change their logo it cost them 20% in sales during the last two months.

How the fuck did they make such a huge mistake? And will we find out who gets fired for this?

This might be one of the biggest marketing fuckups since Crystal Pepsi.

Image

http://adage.com/article?article_id=135735



 
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Teralyx
Title: Master Exploder
Joined: Jun 04 2008
Location: Goldenrod City
PostPosted: Apr 03 2009 11:59 am Reply with quote Back to top

Haha, my mom (and a shitload of other people) mailed them about this a while back, and we got a letter back that said they'd change it back, so it won't be here long.


<TheFlamingSchnitzel> Didn't your mom teach you not to punch girls?
<FigNewton> I was too busy /punchin' her/
 
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Syd Lexia
Site Admin
Title: Pop Culture Junkie
Joined: Jul 30 2005
Location: Wakefield, MA
PostPosted: Apr 03 2009 12:05 pm Reply with quote Back to top

My mom and I were talking about it how awful it was when the first changed it. It is fucking ugly. The design looks like a generic brand or some god-awful holdover from the late 60s/early 70s.

Guess what assholes? No one cares about the 60s anymore. They were stupid.
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GPFontaine
Joined: Dec 06 2007
Location: Connecticut
PostPosted: Apr 03 2009 12:10 pm Reply with quote Back to top

Syd Lexia wrote:
My mom and I were talking about it how awful it was when the first changed it. It is fucking ugly. The design looks like a generic brand or some god-awful holdover from the late 60s/early 70s.

Guess what assholes? No one cares about the 60s anymore. They were stupid.


Exactly.

This is what everyone I have talked to has said.



 
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Ghandi
Title: Alexz Aficionado
Joined: May 21 2008
PostPosted: Apr 03 2009 12:26 pm Reply with quote Back to top

Bring back the orange with the straw.


RIP Hacker

Alexz Johnson

 
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Teralyx
Title: Master Exploder
Joined: Jun 04 2008
Location: Goldenrod City
PostPosted: Apr 03 2009 12:58 pm Reply with quote Back to top

ThatGuy wrote:
and we got a letter back that said they'd change it back, so it won't be here long.


<TheFlamingSchnitzel> Didn't your mom teach you not to punch girls?
<FigNewton> I was too busy /punchin' her/
 
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jackfrost
Title: Cold Hearted Bastard
Joined: Feb 21 2009
PostPosted: Apr 03 2009 01:00 pm Reply with quote Back to top

I found the picture below in another article talking about Tropicana's new design. It's a generic store brand that looks very similar to Tropicana:

Image


[img]http://i177.photobucket.com/albums/w204/akajackfrost/megaman.jpg[/img]
 
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Cattivo
Joined: Apr 14 2006
Location: Lake Michigan
PostPosted: Apr 03 2009 01:31 pm Reply with quote Back to top

Yeah, Tropicana is my usual brand, so I was hating the new packaging. It certainly does look generic, and it's hard to distinguish between the different types of juice (w/ pulp, w/o pulp, etc.), because it's not labeled well.
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Optimist With Doubts
Title: Titlating
Joined: Dec 17 2007
PostPosted: Apr 03 2009 02:26 pm Reply with quote Back to top

Man if only there was a food forum, this would be perfect for it


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Mr. Bomberman
2009 Forum Champion
Title: (still) token black.
Joined: Jan 27 2006
Location: Home of the lost towers
PostPosted: Apr 03 2009 02:55 pm Reply with quote Back to top

The problem is that everybody's trying to be all "2009" with the logo redesigning.

The new Pepsi logo's cool, of course.


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GPFontaine
Joined: Dec 06 2007
Location: Connecticut
PostPosted: Apr 03 2009 02:57 pm Reply with quote Back to top

Optimist With Doubts wrote:
Man if only there was a food forum, this would be perfect for it

You sir are a troublemaker.

One week this stuff was on sale:
Image
I bought 4 containers and enjoyed it. When we went back to buy more OJ we found that the Tropicana was on sale, so we bought it.

Result: Tropicana tastes like ass after you drink Simply Orange for two weeks.

It took us two additional weeks of drinking the Tropicana to forget how good the Simply Orange was... Is it worth the extra buck per container?

A part of me thinks it might be... $2 per week for better tasting OJ. I think that might become my new OJ of choice.



 
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SoldierHawk
Moderator
Title: Warrior-Poet
Joined: Jan 15 2009
Location: San Diego, CA
PostPosted: Apr 03 2009 03:00 pm Reply with quote Back to top

GPFontaine wrote:
Optimist With Doubts wrote:
Man if only there was a food forum, this would be perfect for it

You sir are a troublemaker.

One week this stuff was on sale:
Image
I bought 4 containers and enjoyed it. When we went back to buy more OJ we found that the Tropicana was on sale, so we bought it.

Result: Tropicana tastes like ass after you drink Simply Orange for two weeks.

It took us two additional weeks of drinking the Tropicana to forget how good the Simply Orange was... Is it worth the extra buck per container?

A part of me thinks it might be... $2 per week for better tasting OJ. I think that might become my new OJ of choice.


God really? I can't stand Simply Orange. Different strokes I guess. Their grapefruit juice is even worse.

Anyway, everything about the packaging pretty much has been said. Change was idiotic and made them look generic as fuck. Glad they went back.


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William Shakespeare wrote:
Love all, trust a few, do wrong to none.

 
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Syd Lexia
Site Admin
Title: Pop Culture Junkie
Joined: Jul 30 2005
Location: Wakefield, MA
PostPosted: Apr 03 2009 03:00 pm Reply with quote Back to top

I like Simply Orange well enough, but I fucking HATE the packaging. I want something that I can smoosh and throw in the trash, not something that:

1. was clearly meant to be recycled
2. takes up too much space in the trash if I choose not to recycle it
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GPFontaine
Joined: Dec 06 2007
Location: Connecticut
PostPosted: Apr 03 2009 03:04 pm Reply with quote Back to top

SoldierHawk wrote:
GPFontaine wrote:
Optimist With Doubts wrote:
Man if only there was a food forum, this would be perfect for it

You sir are a troublemaker.

One week this stuff was on sale:
Image
I bought 4 containers and enjoyed it. When we went back to buy more OJ we found that the Tropicana was on sale, so we bought it.

Result: Tropicana tastes like ass after you drink Simply Orange for two weeks.

It took us two additional weeks of drinking the Tropicana to forget how good the Simply Orange was... Is it worth the extra buck per container?

A part of me thinks it might be... $2 per week for better tasting OJ. I think that might become my new OJ of choice.


God really? I can't stand Simply Orange. Different strokes I guess. Their grapefruit juice is even worse.

Anyway, everything about the packaging pretty much has been said. Change was idiotic and made them look generic as fuck. Glad they went back.


That real fruit flavor is a bit intense, but I bet you would get used to it.

Syd Lexia wrote:
I like Simply Orange well enough, but I fucking HATE the packaging. I want something that I can smoosh and throw in the trash, not something that:

1. was clearly meant to be recycled
2. takes up too much space in the trash if I choose not to recycle it

I've been laughing pretty hard at this response for a few minutes now. First of all, you used the word smoosh, which is awesome. I am not sure if I have ever seen it written before.

Second, the company is too green for your taste which just seems like a contradiction to logic.

All in all, I enjoyed your words.



 
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Black Zarak
Title: Big Coffin Hunter
Joined: Feb 01 2006
Location: Phyrexia
PostPosted: Apr 03 2009 03:54 pm Reply with quote Back to top

I actually hadn't noticed, but that is stupid. The old logo was so iconic, of course they lost money when they changed it.


Image
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Syd Lexia
Site Admin
Title: Pop Culture Junkie
Joined: Jul 30 2005
Location: Wakefield, MA
PostPosted: Apr 03 2009 04:05 pm Reply with quote Back to top

Being anti-green does NOT contradict logic.

We are supposed to live in the age of convenience. Recycling is NOT convenient, at least not where I live, for a couple of reasons:

1. Trash pick-up is every week. Recycling pick-up is every two weeks. I want that shit out of my house.
2. I am sorely in need of a new recycling bin. I have had the same one since 1995. It is grimy as fuck and cracked. It was free. But if I want a new one, I have to pay $25 for it.
3. They changed the recycling bins about 7 years back. The new ones are 33% smaller than the old ones.

Look Town of Wakefield, I'm doing you a fucking FAVOR by recycling shit. If you want me to help you save the planet or whatever, you damn well better give me a giant fucking recycling bin, and you better give it to me for FREE. And you better empty it out for me every fucking week. If you don't, my plastic can go sit in a landfilll in New Jersey; I really don't fucking care. I don't have to live in Jersey, so it doesn't effect me.
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Cattivo
Joined: Apr 14 2006
Location: Lake Michigan
PostPosted: Apr 03 2009 04:06 pm Reply with quote Back to top

Yeah, it's similar for me. All my bottles go in the trash bin with everything else, unfortunately.
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SevereFlame
Title: Superpowered President
Joined: Dec 07 2008
Location: White House In The Sky
PostPosted: Apr 03 2009 04:08 pm Reply with quote Back to top

Why does the new Lunchables look eerily similar to this?
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Burt Reynolds
Title: Bentley Bear
Joined: Apr 07 2008
Location: California
PostPosted: Apr 03 2009 05:46 pm Reply with quote Back to top

Wow. I'm the only one that thought the new design looked ok. I think it looks more modern, but they did make a major faux pah by ditching the orange with a straw. Maybe they could have vectorized the orange and made it like a flat 3 colors or something. With regards to pepsi, it was a mere modification, and the identity of the product was still very clear. It was definitely a pepsi logo.


Dances with Wolves 2 is gonna ROCK!
 
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Ba'al
Title: Zerg Zergling
Joined: Mar 02 2008
Location: Uranus
PostPosted: Apr 03 2009 07:43 pm Reply with quote Back to top

Good lord, it looks more like medication than an orange juice carton.


Image
 
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GPFontaine
Joined: Dec 06 2007
Location: Connecticut
PostPosted: Apr 03 2009 08:25 pm Reply with quote Back to top

Burt Reynolds wrote:
Wow. I'm the only one that thought the new design looked ok. I think it looks more modern, but they did make a major faux pah by ditching the orange with a straw. Maybe they could have vectorized the orange and made it like a flat 3 colors or something. With regards to pepsi, it was a mere modification, and the identity of the product was still very clear. It was definitely a pepsi logo.


Maybe they should have Obamafied their orange juice. Laughing

Image



 
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TheRoboSleuth
Title: Sleuth Mark IV
Joined: Aug 08 2006
Location: The Gritty Future
PostPosted: Apr 03 2009 11:34 pm Reply with quote Back to top

You gotta obamafy my avatar. Except instead of hope it should say dominate.


Image
 
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Knyte
2010 SLF Tag Champ*
Title: Curator Of The VGM
Joined: Nov 01 2006
Location: Here I am.
PostPosted: Apr 03 2009 11:35 pm Reply with quote Back to top

Syd Lexia wrote:
Being anti-green does NOT contradict logic.

We are supposed to live in the age of convenience. Recycling is NOT convenient, at least not where I live, for a couple of reasons:

1. Trash pick-up is every week. Recycling pick-up is every two weeks. I want that shit out of my house.
2. I am sorely in need of a new recycling bin. I have had the same one since 1995. It is grimy as fuck and cracked. It was free. But if I want a new one, I have to pay $25 for it.
3. They changed the recycling bins about 7 years back. The new ones are 33% smaller than the old ones.

Look Town of Wakefield, I'm doing you a fucking FAVOR by recycling shit. If you want me to help you save the planet or whatever, you damn well better give me a giant fucking recycling bin, and you better give it to me for FREE. And you better empty it out for me every fucking week. If you don't, my plastic can go sit in a landfilll in New Jersey; I really don't fucking care. I don't have to live in Jersey, so it doesn't effect me.


We are the opposite here. From Waste Management, I got a tiny little garbage can, and a fucking huge recycling can. I wished they were the other way around, because I don't drink 15 gallons of milk a week, use 200 cans of food in a week, or buy shit that comes in huge cardboard boxes every week. But, I do have a lot of wrappers and trashbags and shit (Litterally, my 1 year olds toxic diapers), that I could use a bigger can for.

Also, fresh squeezed OJ, that you make yourself is best. If that is not an option, then add this secret ingredient to make any brand of OJ more enjoyable:

Image
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Burt Reynolds
Title: Bentley Bear
Joined: Apr 07 2008
Location: California
PostPosted: Apr 04 2009 02:16 am Reply with quote Back to top

RobotGumshoe wrote:
You gotta obamafy my avatar. Except instead of hope it should say dominate.

It's a bit sloppy because I rushed it, but here you go:
Image


Dances with Wolves 2 is gonna ROCK!
 
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Syd Lexia
Site Admin
Title: Pop Culture Junkie
Joined: Jul 30 2005
Location: Wakefield, MA
PostPosted: Apr 04 2009 07:15 am Reply with quote Back to top

Knyte wrote:
Also, fresh squeezed OJ, that you make yourself is best.

Gross... then it's all pulpy. NO PULP!
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