After supposedly locking himself in his office, going fake-crazy, and fake-giving up, Robert Pelloni is fake back - but at least “Bob Week” is over. What first looked like a protest aimed at getting Nintendo to cough up a DS SDK now seems to be the first Chapter of the new hype machine behind “Bob’s Game.” In the most recent update, Pelloni Challenges “Yuu” to the “First Interdimensional ‘bob’s game’ Championship,” a reference to a plot point revealed in the game’s Trailer. Sporting a mo-hawk and spiked shoulder pads, Pelloni takes on the role of his own game’s villain. If he already has a deal with a publisher, developer, or otherwise already has the SDK, this is an interesting and interactive way to hype the game before release. If no such arrangements have been made, it’s probably suicide.

For those of you still interesting in watching Bob’s digital masquerade, head over to his site to watch the pre-organized madness unfold.

"Viral" Ad Raiding Nintendo World in New York

I agree with both of you.

Maybe we can finally put this crazy (but slightly entertaining) saga to bed. GoNintendo posted the rejection letter that developer Robert Pelloni received from Nintendo.

wrote:

We have completed our evaluation of your application and are unable to offer your company Authorized Developer status at the present time.

With many stunts behind him during a time that is traditionally slow for video game news, maybe Bob can get himself a job with a viral marketing firm. Bob’s website has gone pretty cuckoo now, too.