| Tyop wrote: |
Web portals are a thing of the past. The advent of RSS feeds and self syndication has diminished the role web portals used to play as content aggregators. They are no longer the gateways to the Internet they were in 90s. Web portals are still going to be around, but you can't stay a company the size of Yahoo! just being a web portal. In fact, the recent layoffs show that you can't stay a company the size of Yahoo! doing what they're doing right now.
Yahoo!'s problem is that they have been upstaged by Google in pretty much every regard. Google's search engine blew everything that had been done before right out of the water. Google Ads has an iron grip on the ad market. Gmail was such an innovation that Yahoo! had to completely overhaul their web mail service to stay competitive. Google is the front runner in the race of web based applications in which Yahoo! is mostly represented by its acquisitions (Flickr, del.icio.us). The few innovative products they create (e.g. Yahoo! Pipes) fail to get the word out.
It's constantly being second best that has damaged their reputation, probably disproportionately. Yahoo! still has its strengths, but in a business that is as fast moving as the web industry, you're evaluated by your ability to innovate more than anything else. |
I still don't think it would be hard for them to fix it.
Their websites are all inconsistent. If they were to make them look like they were all part of a single brand, that would help.
If the focused on their content portals and offered less, but more meaningful advertising slots, that would help.
Awe who am I kidding, they should just sell themselves to the highest bidder... If they wanted to be competitive, they would be. They are content with their position so it seems.