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The great beast (EA) got shot down.


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Knyte
2010 SLF Tag Champ*
Title: Curator Of The VGM
Joined: Nov 01 2006
Location: Here I am.
PostPosted: Feb 25 2008 12:38 am Reply with quote Back to top

Wow.

For those of us that were wondering how Electronic Arts would respond to Activision's merger with Blizzard, the answer has arrived. Electronic Arts has proposed an acquisition bid for Take-Two Interactive, which would give EA the highly lucrative and mega-popular Grand Theft Auto franchise, as well as other IP like BioShock and Duke Nukem. Unfortunately Take-Two announced today that it rejected the proposal as "inadequate." Read on for the official statement for EA.

Redwood City, Calif., Feb 24, 2008 -- Electronic Arts Inc. ("EA") (NASDAQ: ERTS) today announced that it has proposed to acquire Take-Two Interactive Software, Inc. ("Take-Two") (NASDAQ: TTWO) in an all-cash merger valued at approximately $2.0 billion.

EA's proposal of $26 per share in cash represents a premium of 64 percent over Take-Two's closing stock price on Feb. 15th, the last trading day before EA sent its revised proposal to Take-Two, and a 63 percent premium over Take-Two's 30-day trailing average price over the thirty trading days ending on that date.

EA's proposal was contained in a letter sent on Feb. 19th by EA Chief Executive Officer John Riccitiello to Strauss Zelnick, Executive Chairman of the Board of Directors of Take-Two. The Take-Two Board's subsequent rejection of the EA proposal led to EA's decision to release the letter and bring its proposal to the attention of all Take-Two shareholders.

Mr. Riccitiello said today: "Our all-cash proposal is a unique opportunity for Take-Two shareholders to realize immediate value at a substantial premium, while creating long-term value for EA shareholders. Take-Two's game designers would also benefit from EA's financial resources, stable, game-focused management team, and strong global publishing capabilities."

The EA letter warned that further Take-Two delay in accepting EA's proposal could prevent Take-Two's shareholders and other constituents from realizing its benefits. "There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today," Mr. Riccitiello wrote. The letter added that timely completion of the proposed transaction would allow EA's strong publishing and distribution network to positively impact the ongoing post-launch sales of GTA IV and support the new Take-Two titles scheduled for launch later in the year and during the holiday selling season.

As noted in EA's Feb. 19th letter, EA's proposal is not conditioned on any financing requirement. It is, however, subject to certain customary conditions as set forth in the letter. EA's $26 per share proposal is based on the current equity capitalization of Take-Two. Although EA indicated in the letter that its proposal was subject to negotiations commencing by Feb. 22nd, EA intends to keep its proposal open for the present to give Take-Two's shareholders and Board of Directors further time to consider it.

The full text of EA's letter to Take-Two follows:

February 19, 2008

Mr. Strauss Zelnick
Executive Chairman of the Board of Directors
Take-Two Interactive Software, Inc.
622 Broadway
New York, NY 10012


Dear Strauss:

Thank you for your letter of February 15, 2008. While I appreciate its courteous tone and value our ongoing dialogue, I am disappointed that you have rejected Electronic Arts Inc.'s ("EA's") $25 per share cash offer to acquire Take-Two Interactive Software, Inc. ("Take-Two") and declined to engage in the friendly negotiations we proposed. We continue to believe that an acquisition of Take-Two by EA is in the best interests of your shareholders, employees and other constituents, and we remain interested in acquiring Take-Two. So, to further demonstrate our seriousness and encourage you to move forward now, I am writing to increase EA's offer to acquire all of the outstanding shares of Take-Two to $26 per share in cash. This offer is subject to Take-Two agreeing by February 22, 2008 to commence negotiation of a definitive merger agreement and to permit EA to commence a limited due diligence review of Take-Two.

Our revised all-cash offer represents a 64% premium over Take-Two's most recent closing price and a 63% premium over Take-Two's 30-day trailing average price (based on prices as of market close on Friday, February 15th). We believe our offer represents a unique and compelling opportunity for Take-Two shareholders to maximize the value of their investment in the company, with materially lower risk than if Take-Two proceeds on a stand-alone basis.

We also believe that the transaction we are proposing represents a uniquely attractive opportunity for Take-Two's creative teams and key employees. EA is a diversified leader with well-established franchises and proven intellectual properties, global reach, and significant financial resources. I know we both agree that Take-Two's talented creative teams deserve a permanent home within a stable and growing publisher that provides these teams an environment to do what they do best - create great games. EA is organized in a four-label model that provides our creative teams the autonomy they need to fully realize their creative ambitions, while also providing a stable and supportive corporate and publishing infrastructure which allows them to best address the global marketplace. We have the resources to make the significant investments in technology and infrastructure needed for the most creative and innovative games in the industry. In short, a combination with EA would provide Take-Two's studios and employees a combination of the right resources for investment and global reach, and the right environment to do their best work.

We believe that Take-Two's shareholders would not be well-served by any further delay in negotiating and completing the proposed merger. While the videogame industry remains an attractive, high-growth business, the challenges and risks in the business are escalating, and the need for scale is becoming more pronounced. Despite steps taken since March 2007, Take-Two remains dependent on a limited number of titles, and has limited capital resources. In addition, Take-Two faces ongoing financial, legal and operating issues and a very intense competitive environment. Given these factors, we believe it will be increasingly difficult for Take-Two to create sustainable shareholder value and that Take-Two remains exposed to considerable risk of value loss.

We also believe that any delay in this proposed transaction works against the interest of Take-Two's shareholders, because:

-- There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today. We place significant value on the ability to close the transaction relatively quickly so that EA's strong publishing and distribution network, including our global packaged goods, online and wireless publishing organizations, can positively impact the catalogue sales of GTA IV and also the launch and sale of titles released later this year. We want to work with you and your team to complete the transaction in time to begin realizing its significant marketplace benefits in advance of this year's holiday selling season.

-- We believe Take-Two's current share price already reflects investor expectations for a strong release of GTA IV as well as the longer-term issues that Take-Two faces. Once GTA IV ships, Take-Two will again be dependent on less-popular titles and face increasing challenges to compete with larger and better-capitalized competitors.

-- With GTA IV shipping on April 29, development on this important title must now be essentially complete. We believe now is the right time to complete a transaction with minimal disruption for Take-Two.

We also believe the transaction we are proposing will create value for EA's shareholders. In addition to the top-line benefits noted above, we can achieve bottom-line benefits by combining Take-Two's and EA's corporate and publishing infrastructures and by optimally supporting Take-Two's creative teams and intellectual properties in EA's decentralized label structure.

Considerable thought, time and resources have been put forth in developing this offer, and our Board of Directors unanimously supports it. Our offer is not conditioned on any financing requirement. It is subject to the satisfactory completion of a due diligence review of Take-Two, the negotiation and execution of mutually acceptable definitive transaction agreements, and the satisfaction of customary conditions to be set forth in such agreements. We are prepared to move forward immediately with formal due diligence and the negotiation and execution of a definitive merger agreement and believe that with adequate access to the necessary information and people, we can complete both in approximately two weeks. We believe that our due diligence review can be completed with minimal disruption, requiring only limited access to a small number of senior executives of Take-Two and its legal, accounting and financial advisors. We also have prepared a draft merger agreement that we can forward to you immediately.

Our strong preference is to conduct a private negotiation. If you are unwilling to proceed on that basis, however, we may pursue other means, including the public disclosure of this letter, to bring our offer and the compelling value it represents to the attention of Take-Two's shareholders.

I am available to meet and discuss any and all aspects of this proposal with you and your Board. Again, we believe this proposal represents a unique opportunity to maximize value for Take-Two's shareholders, and that the combined enterprise would be extraordinarily well positioned to build value for our respective customers, employees, developers and other business partners. We hope that you and your Board share our enthusiasm, and we look forward to hearing back from you by February 22.

Sincerely,

John Riccitiello
Chief Executive Officer
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erock
Title: likes to party
Joined: Dec 21 2007
Location: Phoenix. its hot outside
PostPosted: Feb 25 2008 12:49 am Reply with quote Back to top

I'm glad it didn't happen. EA was way to big.
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TheRoboSleuth
Title: Sleuth Mark IV
Joined: Aug 08 2006
Location: The Gritty Future
PostPosted: Feb 25 2008 01:46 am Reply with quote Back to top

Take Two should send a Big Daddy, the guy in the hawaiian shirt, and Duke Nukem to kick the shit out of EA.

Oh shit, they aren't real.

EA can still suck it.


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Char Aznable
Title: Char Classicâ„¢
Joined: Jul 24 2006
Location: Robot Boombox HQ
PostPosted: Feb 25 2008 08:03 pm Reply with quote Back to top

His name is Tommy Vercetti.

And yeah, I didn't want to see that happen, anyway.


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Black Zarak
Title: Big Coffin Hunter
Joined: Feb 01 2006
Location: Phyrexia
PostPosted: Feb 26 2008 01:37 am Reply with quote Back to top

Yeah, it's in the best interests of your employees, until we fire half of them,.


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Syd Lexia
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Title: Pop Culture Junkie
Joined: Jul 30 2005
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PostPosted: Feb 26 2008 06:50 am Reply with quote Back to top

EA manages to ruin games from companies they don't even own. I'm pretty sure that EA doesn't own Free Radicals, but they published Timesplitters 3. And they made them add in all sorts of annoying EA bullshit in exchange for the publishing. The loading screens say things like "HAVE YOU CHALLENGED EVERYTHING?" and ask you if you've unlocked the most basic hidden characters,
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Murdar Machene
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Title: bimmy
Joined: Nov 06 2005
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PostPosted: Feb 26 2008 06:54 am Reply with quote Back to top

I hate unlockables. I realized why, too. They're the same bullshit appeal as an MMO has; endlessly grinding away at dumb tasks to get new things that you should have had available in the first place.
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Syd Lexia
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Title: Pop Culture Junkie
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PostPosted: Feb 26 2008 07:18 am Reply with quote Back to top

I like unlockables because in most cases they force you to get better at the game. If you can get good enough at TS3 to beat the hardest challenges, then you're probably gonna kick your friends' asses when to do multiplayer.
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scamrock
Title: Space Bastard
Joined: Jan 26 2008
Location: Planet Druidia
PostPosted: Feb 26 2008 07:54 am Reply with quote Back to top

I also like unlockables. But I don't like it when there are a ton of useless unlockables. For example, I'm just about done going through Lego Star Wars: TCS. I actually like the fact that you can unlock some of the even most unimportant characters. But at least give me a reason to WANT to have them other than 100% completion.

But I also agree with the feel of grinding. But only if it is for useless items and you are just trying to achieve 100%. At least in LSW, once you have the stud multipliers you will have all of the extra stuff bought in no time flat.


But in regards to EA, some of their stuff I like, some I don't. But I am glad that the deal didn't take place.


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Syd Lexia
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PostPosted: Feb 26 2008 07:56 am Reply with quote Back to top

Yeah, not everything EA makes is terrible. If it was, they wouldn't be so succesful.
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scamrock
Title: Space Bastard
Joined: Jan 26 2008
Location: Planet Druidia
PostPosted: Feb 26 2008 08:08 am Reply with quote Back to top

Syd Lexia wrote:
Yeah, not everything EA makes is terrible. If it was, they wouldn't be so succesful.


I still wouldn't want them in charge of the GTA franchise. If they were smart, they would leave it alone and let the guys do their thing. But I would have a bad feeling they would commandeer the project. But I could be wrong.


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FNJ
2010 SLF Tag Champ
Joined: Jun 07 2006
PostPosted: Feb 26 2008 03:13 pm Reply with quote Back to top

Syd Lexia wrote:
Yeah, not everything EA makes is terrible. If it was, they wouldn't be so succesful.


madden 2012 was a real killer app.


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Knyte
2010 SLF Tag Champ*
Title: Curator Of The VGM
Joined: Nov 01 2006
Location: Here I am.
PostPosted: Feb 26 2008 04:53 pm Reply with quote Back to top

scamrock wrote:
Syd Lexia wrote:
Yeah, not everything EA makes is terrible. If it was, they wouldn't be so succesful.


I still wouldn't want them in charge of the GTA franchise. If they were smart, they would leave it alone and let the guys do their thing. But I would have a bad feeling they would commandeer the project. But I could be wrong.


Time will tell, if they leave Bioware alone, and let them complete Dragon Age without EA putting thier prints all over it.
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