Video Games are about to kill the radio star.
Arstechnica.com reports that the video game industry is looking to overtake the music industry. Global spending on video games would be able to surpass music as soon as this year, according to PricewaterhouseCoopers consulting firm’s "Global Entertainment and Media Outlook" report.
The report outlines the expected growth in the entertainment, film, music, and video game industries from 2007 through 2011. The report projected positive outcomes in the gaming industry, but unfortunately, it also reminded the music industry of their painful struggle.
The report also considers online gaming as one of the main factors driving the game industry’s success. According to the report, the gaming industry will see a compound annual growth rate of 9.1 percent between 2007 and 2011. That would result in a $48.9 billion global video game market in 2011, currently worth $37.5 billion this year.
Along with handheld gaming and in-game advertising (plowed in $80 million last year), the gaming industry is set to capture new audiences in the future. Despite the music industry’s struggles, EMI’s convergence with iTunes selling DRM-free music online is turning out quite well according to the report.
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