Well, I think the intrinsic problem is that the Noid is supposed to be representative of the failings of the 'other' pizza company; whereas, say, Ronald McDonald is supposed to embody McDonald's 'kid friendly' atmosphere and such, the Noid is a constant reminder of incompetence (even if it's someone else's) and therefore not really something I imagine any company would want to identify itself with. I liked Bad Andy better anyhow.