SydLexia.com - The Forums :: View topic - MTV2 AND BELLATOR AGREE TO 3-YEAR PARTNERSHIP

Posted: Jan 25 2011 01:42 am

Quote:

Rising Mixed Martial Arts Organization Features Top Stars In Exciting Tournament Format

MTV2 To Debut Live Matches in March 2011

New York, NY, December 14, 2010 - Bellator Fighting Championships, a growing force in the world of mixed martial arts, has a new television home, MTV2. It was announced today jointly by Bellator Chairman and CEO Bjorn Rebney and Eric Conte, SVP, Programming and Production, MTV2. The three-year deal will commence in 2011.

Featuring some of the sport's top stars, Bellator brings a unique format of world-class fighting to fans with 12-week, eight-man tournaments in respective weight classes. MTV2, which features the highest concentration of M12-24 and M12-34 in television, will telecast two of these LIVE tournaments per year, plus a collection of special feature events. The first tournament will premiere in March 2011.

"MTV2 is the perfect home for the intense mixed martial arts action of Bellator," Eric Conte, SVP, Programming and Production, MTV2. "MMA is at the top of our audience's wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air."

"We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys," said Rebney. "With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters."

Bellator which is Latin for "Warrior," is based in Chicago, IL and was founded in 2008 by Rebney. The stable of fighters include some of the most exciting in the sport including Eddie Alvarez, Hector Lombard, Joe Warren, Ben Askren, Zoila Frausto and Roger Huerta, once featured on the cover of Sports Illustrated.

It's weird, I live near Chicago and it's the first time I heard of this promotion. At least MTV will finally have something worth watching besides The Shore. Anyone got any other info on this promotion?

http://www.bellator.com/ViewArticle.dbml?SPSID=592058&SPID=73496&DB_LANG=C&DB_OEM_ID=23600&ATCLID=205054922

Posted: Jan 25 2011 01:46 am

What the fuck, I thought MTV2 was strictly music videos. When did this change?

Posted: Jan 25 2011 01:50 am

sidewaydriver wrote:

What the fuck, I thought MTV2 was strictly music videos. When did this change?

I don't know, weird thing is MTV2 actually has better music videos played than the regular one.

Posted: Jan 25 2011 02:24 am

I think MTV3 does the music videos now. MTV2 got too popular they had to put it down like MTV.

Posted: Jan 25 2011 03:18 am

Signing a deal with MTV is signing your show's death warrant. Look at what happened to Undergrads.

Nobody will ever know when the fucking thing is actually on, because it won't have a set schedule, and it will be interrupted constantly by teeny boppers giving shout outs to all their homies in the county in cell block six.