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Lady_Satine
Title: Head of Lexian R&D
Joined: Oct 15 2005
Location: Metro area, Georgia
Posts: 7287
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Last month it was reported that Trent Reznor was leaving brand new Nine Inch Nails tracks in the stalls on concert venues on lil’ USB drives. Well, those lovable bastards at the Recording Industry Association of America got wind of his little marketing ploy and are pissed!
So what are they gonna do about it?
Well, first they are going after any and all blogs that posted links to the tracks in question, and suing their asses.
The Year Zero campaign, named after the album started in February when fans discovered that highlighted letters inside words on a NIN tour T-shirt spelled out "I am trying to believe." Savvy fans added a ".com" to the five words and found a “thought-provoking, eerie” website. Other associated sites created by 42 Entertainment were soon discovered. Fans started to sharing these music files online, which resulted in entertainment blog Idolator and other sites receiving e-mail from the RIAA, demanding that they remove the MP3s from their sites.
So in other words, the RIAA is going after a viral marketing campaign launched and approved by the label and artist, to protect tracks from being pirated that were meant to be pirated, as approved by the label and artist. The RIAA says, of course, they are here to protect the labels and artists, and…does anyone see the friggin’ circular irony and intense idiocy here?!?!?!
Year Zero is due out on April 17 via Nothing/Interscope.
George Orwell has been dead for some time now…
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 "Life is a waste of time. Time is a waste of life. Get wasted all the time, and you'll have the time of your life!" |
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Cattivo
Joined: Apr 14 2006
Location: Lake Michigan
Posts: 3332
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How is that legal if Reznor has his own label and approved it? If the RIAA can do that, then why haven't they gone after all of the people who have distributed the album "Smashing Pumpkins - Machina II" over the past decade, considering that was only released on 25 LPs and given to select people, and meant to be pirated too?
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Tebor
Moderator
Title: Master of the Universe
Joined: Aug 22 2005
Location: Gotham City
Posts: 6088
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Well, this almost sounds like that ATHF terrorist attack. 
"We're ready to believe you."
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"If you will not tell me, I will hurt people!!!" -Nuclear Man
"Do you hear? The alpha and the omega. Death and rebirth. And as you die, so will I be reborn!" - Skeletor
8341 unread forum updates since I left (2/7/14)... Uh-oh. |
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Syd Lexia
Site Admin
Title: Pop Culture Junkie
Joined: Jul 30 2005
Location: Wakefield, MA
Posts: 24869
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| Tebor wrote: |
| "We're ready to believe you." |
What is Ghostbusters?
I'll take movie taglines for $800, Alex.
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jonnymorgue
Title: Nothing Special
Joined: Oct 25 2006
Posts: 396
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Neo-Tokyo is about to E.X.P.L.O.D.E.
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Knyte
2010 SLF Tag Champ*
Title: Curator Of The VGM
Joined: Nov 01 2006
Location: Here I am.
Posts: 6749
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What is Akira?
And, since when was "explode" an acronym?
I'll take "I have a hard on" for $200, Alicsh.
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Valdronius
Moderator
Title: SydLexia COO
Joined: Aug 22 2005
Location: The Great White North
Posts: 4459
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How'd you get a marker in here Knyte? I thought security checked you.
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| Klimbatize wrote: |
| A Hispanic dude living in Arizona knows a lot of Latinas? That's fucking odd. |
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Tebor
Moderator
Title: Master of the Universe
Joined: Aug 22 2005
Location: Gotham City
Posts: 6088
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| Syd Lexia wrote: |
| I'll take movie taglines for $800, Alex. |
"A story of a boy, a girl, and a universe."
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"If you will not tell me, I will hurt people!!!" -Nuclear Man
"Do you hear? The alpha and the omega. Death and rebirth. And as you die, so will I be reborn!" - Skeletor
8341 unread forum updates since I left (2/7/14)... Uh-oh. |
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Mr. Bomberman
2009 Forum Champion
Title: (still) token black.
Joined: Jan 27 2006
Location: Home of the lost towers
Posts: 4543
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Chrisby
Joined: Mar 31 2006
Location: Where my computer is.
Posts: 1262
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Thank God for the RIAA.
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greeneyedzeke
Joined: Aug 25 2005
Posts: 287
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As the resident NIN-fanatic, I should probably chime in on this.
Reznor has voiced how furious he is about the situation on the Spiral boards. In his eyes, the RIAA and the label have botched his presentation of "Year Zero" a few times over now... first, they put the song titles up on the RIAA catalog site while he was still feeding them to the fans through the ARG a letter at a time. Then they leaked that the CD itself would use a "Thermachrome" technology to change color when you played it. THEN they started going after fans who hosted the intentionally leaked songs from "YZ". I'm also fairly sure the national "listening parties" were label-instigated and had nothing to do with Reznor's own wishes. He has been giving fans at select shows a chance to hear the album in lieu of the typical soundcheck Spiral members were getting last year. This gave him SOME control over fans recording stuff and uploading shitty-quality version of the album to the Net, something that happened en masse once the listening parties began. In response, NIN put the whole album up in a high-quality stream on yearzero.nin.com, on the Spiral, and on the NIN myspace.
In closing, "YZ" marks the end of Reznor's contract with Interscope. Reportedly, he's looking at self-distribution or a much, much smaller, independent label for his future endeavors.
::End insane NIN newsflash::
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PhreQuencYViii
Title: olololol
Joined: Jul 25 2006
Location: VA
Posts: 565
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Damn! I wanna find a magical USB drive!
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Char Aznable
Title: Char Classic™
Joined: Jul 24 2006
Location: Robot Boombox HQ
Posts: 7542
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I want a regular USB drive that holds more than 68 MB.
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Tebor
Moderator
Title: Master of the Universe
Joined: Aug 22 2005
Location: Gotham City
Posts: 6088
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I want to be able to use a USB I already own instead of having my class costs pay for a new one! I own like five of these things now... 
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"If you will not tell me, I will hurt people!!!" -Nuclear Man
"Do you hear? The alpha and the omega. Death and rebirth. And as you die, so will I be reborn!" - Skeletor
8341 unread forum updates since I left (2/7/14)... Uh-oh. |
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